Go Blog Social Conference Highlights

Last weekend I attended a blogging conference in Chicago hosted by the Kansas City based blogger collective Go Blog Social (GBS), founded by PR expert Kathryn Mansur of Everyday Chic and Sarah Ruhlman of Sarah Scoop. GBS was designed to inform, educate, and inspire bloggers, social media experts, and brands through unique networking events and conferences. After attending my first GBS event, I would say they achieved just that!

The line-up of speakers at this Chicago based conference was pretty impressive, and it was a prime opportunity to network with dozens of fellow bloggers. So, I wanted to share some of the highlights from the event, and encourage other bloggers, entrepreneurs, and creatives to attend GBS’s next event in February 2015 – the first ever GBS Workshop, offering a variety of hands-on, interactive courses.


Go Blog Social 1

Photographed by Christina Slaton


SPEAKER 1 – MARITZA BUELVAS of BEAUTY FOR BLOGGERS

Key Piece of Advice:

Put your best face forward. Your hair and makeup are just as important to your brand as your outfit and accessories when styling a look.

P.S. Maritza makes awesome use of videography to share her approach to beauty and teasers for her workshops. Be sure to check them out on her YouTube channel!


SPEAKER 2 – ALISON RAY of SASSY MOMS IN THE CITY

Key Piece of Advice:

It’s never too early to start pitching yourself to brands for partnerships. If you’re new to blogging and don’t have a particularly impressive portfolio or media kit, focus on what you can do not what you’re doing. Constantly, actively create your own opportunities!


SPEAKER 3 – HELENA SWYTER of SWEETER CPA

Key Piece of Advice:

If you’re a blogger gaining money or product from your partnerships, you are a business! Track your income and expenses, know which legal structure is best for your business, and make sure your taxes are in order! Need help? Contact Helena!


SPEAKER 4 – FARISSA KNOX of WHATRUWEARING

Key Piece of Advice:

First, I have to say, this was one of my favorite takeaways from the day: Make a list of every job you’ve ever had (from the first job you had as a teen), and write down the responsibilities and lessons learned from each position. You may feel your professional history is irrelevant to your career, but you will be surprised at how your past experience translates to the role you want if you take a few minutes to do this exercise!


SPEAKER 5 – CAIT WEINGARTNER of PRETTY AND FUN

Key Piece of Advice:

Start a practice each January (or hey, why not right now?) of writing your big goals for the coming year on a post-it note. The size of the post-it allows you to keep the list straightforward and attainable. Keep the note somewhere you will see it every day – your desk, refrigerator, bathroom – and at the end of the year, assess what you achieved and ask why you accomplished the goals (or not).


KEYNOTE SPEAKER – DANIELLE MOSS of THE EVERYGIRL

Key Piece of Advice:

You never know where a partnership might take you. There may not be tangible pay (like money or product) attached, but in some cases, the payoff from an “unpaid” opportunity can have a greater reward.

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One comment

  1. Pingback: Reflecting on 2014 |

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