Several weeks ago I was chatting with fellow blogger GaBrielle Pedriani of Look Sharp, Sconnie about contests. It seems that a number of fashion outlets from magazines to social media are constantly presenting contests to their communities to boost engagement. We both admitted to being skeptics of such competitions for a long time. Surely there are hundreds upon thousands of eager followers entering these contests depending on the particular outlet hosting the competition and the prize. Then Gabby had a life changing experience that shifted her view of contests forever: she won. No, no, she won BIG.
Last fall, Marie Claire magazine partnered with Twitter and Yoplait yogurt for a contest that appealed to every fashion lover’s dream. The grand prize: an exclusive behind the scenes trip to New York Fashion Week, a meet and greet with Fashion Director Nina Garcia, and a feature in a Yoplait ad in the magazine’s November issue. The contest required participants to tweet a photo of an original look inspired by one of Yoplait’s 40 flavors. Gabby’s mixed berry inspired ensemble scored her the ultimate NYFW experience.
While Gabby’s win certainly gives me faith that real girls actually have a shot in hell at winning these contests, I would still venture to say that her victory was once in a lifetime. My contest story isn’t nearly as special, glamorous, or life-changing, but my small win is just another piece of encouraging evidence that contests are actually worth your while. If two regular gals can win, so can you!
My win was also for a contest involving social media. Last fall, one of my favorite denim lines, Level 99, hosted a series of Freebie Friday contests on Facebook. Each Freebie Friday contest had a theme that related to the particular denim style being given away. To win, followers had to answer the theme-inspired question in the comments. Instead of entering each week with a generic and ultimately underwhelming response, I waited for weeks when the theme spoke to me and tried to give an honest and personal reply, and it paid off. I won a pair of jeans!
Like I said, my win is not nearly as awe inspiring as Gabby’s, but hey, who doesn’t want a free pair of denim? The takeaway here is if you’ve ever thought of entering a contest but never actually done it because you thought, I’m never going to win, maybe next time you’ll think again. I believe Gabby would agree that an important factor to winning these contests is being genuine and true to yourself. So, keep that in mind and roll the dice. The next success story could be you!